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Facebook Ads 2021-22
Introduction to Facebook Ads
Keys Point to Facebook Ads Success (17:32)
Facebook Ads Success Case Studies (18:28)
Key Terms of Digital Advertising (2:57)
How to Create Ad Account and Policies
Key Ad Policies (Facebook & Instagram) (6:30)
How to Set Up An Advertising Account (6:27)
3 Different ways of creating ads for Facebook
Post Boost, Ad Creation Tool, Power Editot (7:42)
Creating and Managing Campaigns
Facebook Ad Structure (2:04)
Create Your First Campaign - Choose a Campaign Objective (8:02)
Location & Demographics Targeting (10:51)
Interests Targeting (5:54)
Behaviours & Connection Targeting (3:32)
Ad Placements Where you Ad Appears (3:40)
Campaign and Ad set Budgets (8:24)
Ad Designs and sizes (6:35)
Write a Winning Ad (8:25)
Place Your Ad Order (1:59)
Ad Performance Reporting (4:41)
View Your Billing Details (1:15)
Facebook Pixel for Tracking (11:46)
Type and Management of Facebook Ads
Instagram Ads (8:49)
Offer Claim Ads (9:29)
Dynamic Ads For Ecommerce (9:52)
Canvas Ads (8:00)
Event Response Ads (9:41)
Local Awareness Ads (14:09)
Collection Ads for Ecommerce (12:35)
Video Ads (11:35)
Lead Ads (13:01)
Creating and Managing Targeted Audiences
Email List Custom Audience (6:12)
Website Custom Audiences (5:38)
Lookalike Audiences (5:37)
Page Engagement Custom Audiences (4:14)
Page Likes With Custom Audiences (10:00)
Video Views Custom Audience (6:30)
Power Editor
How to Perform Split Testing with Power Editor (3:51)
Learn about Power Editor (6:18)
Bulk Management with Power Editor (6:49)
Facebook Business Manager Account
What is Business Manager (8:05)
Business Manager - Roles & Permissions (4:52)
Ad Placements Where you Ad Appears
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